The opening of the showroom, next to the Mandarin Oriental Hotel in Pudong, comes 10 years after Ferretti Group said it broke ground by opening a representing office in the Chinese coastal city.

“China is becoming a strategic centre in the high-end leisure industry and aims to become a key market in Asia Pacific in the coming years,” Alberto Galassi, Ferretti Group chief executive, said in a statement.

The group’s brands include Ferretti; Riva; Pershing; Itama; Bertran, Mochi Craft and CRN. The business was founded in 1968 and now has a presence in more than 80 countries.

The Asian connection has been an important part of the firm’s history: during 2012, at the end of a restructuring phase, Shandong Heavy Industry Group – Weichai Group, which is one of the largest manufacturers of high-speed diesel engines in China, acquired a 75 per cent stake in Ferretti Group, while Royal Bank of Scotland and Strategic Value Partners acquired the remaining 25 per cent interest in Ferretti. When that process was complete, in August 2012 Tan Xuguang was appointed chairman.

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